Capability Assessment | Solution Selection and Implementation | CMO/CTO Advisory
Revenue Stream Identification | New Product Development | Feasibility Assessment
Marketing Automation | Process and Operations Optimization | Organizational Design
Market Research | M&A Due Diligence | Technology Evaluation
Through his 17 years of media industry experience, Abraham has developed a passion for using technology and marketing to grow businesses. He has long been an advocate for understanding the value of data in a B-to-B context, and he has dedicated his practice to helping organizations unlock the potential of their data assets. Over the past several years, Abraham has successfully helped clients launch innovative new data products; improve their marketing effectiveness; develop niche communities for their websites, events, and magazines; and conduct strategic, impactful research. Abraham has had strategic, transactional, and research roles in over 20 acquisitions, divestitures, or strategic investments in the media and technology industries. Prior to founding Business Advisory Board, Abraham served as Chief Operating Officer for 1105 Media’s Government Information Group. He has also held numerous marketing and technology roles at 1105 Media and previous employers. Abraham has served on a number of industry committees, including the American Business Media Digital Media Council and Audience Development Committee. He regularly speaks at industry events and conferences and contributes to numerous media and marketing publications.